Where the
work
happens
The_practice
One page every Monday, misses first
| Channel | What_moved | What_we_did | Next |
|---|---|---|---|
| Landing_pages | Form completion up on the new layout | Shipped the mobile fix | Roll out to two more pages |
| Email_SMS | Open rate steady, click rate down | Trimmed the welcome flow to four steps | Test a shorter subject |
| Paid_social | Cost per lead held flat | Retired the weakest three creatives | Launch two more |
| Retention | Second-order rate steady | Rebuilt the post-purchase flow | Read it again in two weeks |
| Search | Two new pages entered the top ten | Rewrote the intent brief for both | Expand the cluster |
Six disciplines
| Discipline | Covers | Ref |
|---|---|---|
| Analytics and attribution | Tracking you can defend in a board meeting | 01 |
| Organic search | Technical fixes and content that compounds | 02 |
| Creative production | Email, landing page and ad creative made at cadence | 03 |
| Content strategy | Fewer pieces, each with a job to do | 04 |
| Paid media | Spend shaped by contribution margin, not by reach | 05 |
| Retention strategy | Segmentation, cadence and offers built around repeat purchase | 06 |
DIAGNOSE > PRIORITISE > SHIP > READ
- 01Diagnose
- 02Prioritise
- 03Ship
- 04Read
What you get,
and when
Predictable, structured reporting on a fixed clock. From daily alerts to the one number we review each quarter.
Alerts only
Immediate notice on anomalies and spend spikes. Silence means nothing broke.
One-page read
Consolidated snapshot of channel movement and what we did about it.
Experiment record
Every hypothesis we ran, whether it was kept or cut, and what it taught us.
The one number
Strategic review on the single figure agreed in week one.
Tools we operate, by category
Email_SMS
01Direct messaging campaigns. Automation flows.
Reporting
02Custom dashboards. Insight generation.
Analytics
03Data collection and measurement. Performance tracking.
CRO_testing
04A/B experimentation. User behaviour analysis.
Ad_platforms
05Media buying and management. Audience targeting.
Search
06Index health, queries, page briefs.
How the
work is
set up
- Everything stays in your accountsData, builds and documentation live in your own platforms, written down as we go.
- One number a quarterThe number that matters this quarter is agreed in week one and reported against every Monday, misses first.
- The person you spoke to does the workThe same people from the first read to the last, and the reasoning behind every decision in writing.
- Short jobs are sold as short jobsA six-week piece of work is quoted as six weeks; a retainer is offered only when the work is ongoing.
Asked
often.
Answers to the questions we get asked before a first read. Anything else is answered the same day.
Do you work with our existing team?
Usually. Most of the useful work is unblocking people who already know what to do.
What if the audit says we do not need you?
Then it says that. It happens often enough that we would rather find out in week two than month six.
How do you price?
By scope, agreed up front. No percentage of spend, because it pays us to spend more.
How quickly does this start showing up?
Measurement changes land in the first fortnight. Programme changes take a quarter to read honestly, and anyone promising faster is reading noise.
Who actually does the work?
The person you spoke to. There is no handover to a junior team.
Ready when you are
Tell us where the numbers stand today and we will tell you, in writing, whether we can move them.
Start_the_read